nypl.org

New York Public Library 

Research affiliations: Association of Research Libraries, Center for Research Libraries, Research Library Group.

Statistics Summary for nypl.org

Alexa Traffic Rank Reputation
Global 18,030
Global Rank Alexa Traffic Rank
An estimate of nypl.org's popularity.

The rank is calculated using a combination of average daily visitors to nypl.org and pageviews on nypl.org over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more.

Updated Daily
United States Flag 3,884
Rank in US Traffic Rank in Country
An estimate of nypl.org's popularity in a specific country.

The rank by country is calculated using a combination of average daily visitors to nypl.org and pageviews on nypl.org from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country.

Updated Daily
Sites Linking In Sites Linking In
A measure of nypl.org's reputation.

The number of links to nypl.org from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once.

Updated Monthly
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Traffic rank for nypl.org:

  Traffic Rank Change
7 day 19,920 +6,927 Change in Traffic Rank over the trailing 7 day period (A positive change means the site is getting less popular)
1 month 16,994 -2,401 Change in Traffic Rank over the trailing 1 month period (A negative change means the site is getting more popular)
3 month 18,030 -163 Change in Traffic Rank over the trailing 3 month period (A negative change means the site is getting more popular)

Estimated percentage of global pageviews on nypl.org:

  Pageviews Change
7 day 0.000343 -29% Change in Pageviews over the trailing 7 day period
1 month 0.000393 +29% Change in Pageviews over the trailing 1 month period
3 month 0.00038 -3% Change in Pageviews over the trailing 3 month period

Estimated percentage of global internet users who visit nypl.org:

  Reach Change
7 day 0.0078 -35% Change in Reach over the trailing 7 day period
1 month 0.0091 +15% Change in Reach over the trailing 1 month period
3 month 0.0083 +4% Change in Reach over the trailing 3 month period

Estimated percentage of visits to nypl.org that consist of a single pageview:

  Bounce % Change
7 day 51.1 +11% Change in Bounce % over the trailing 7 day period
1 month 52.1 +7% Change in Bounce % over the trailing 1 month period
3 month 50.4 +11% Change in Bounce % over the trailing 3 month period

Estimated daily unique pageviews per user for nypl.org:

  Pageviews/User Change
7 day 4.7 +10% Change in Pageviews/User over the trailing 7 day period
1 month 4.6 +12% Change in Pageviews/User over the trailing 1 month period
3 month 4.79 -6% Change in Pageviews/User over the trailing 3 month period

Estimated daily time on site (mm:ss) for nypl.org:

  Time on Site Change
7 day 03:36 0%
1 month 03:13 +9% Change in Time on Site over the trailing 1 month period
3 month 03:06 -6% Change in Time on Site over the trailing 3 month period
Compare nypl.org to:

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Average Load Time for Nypl.org

Average (1.551 Seconds), 55% of sites are faster.

Nypl.org’s Regional Traffic Ranks

Country

Rank

Mexico Flag  Mexico

29,986

Where Visitors Go on Nypl.org

Subdomain

Percent of Visitors

nypl.org

62.05%

ebooks.nypl.org

13.03%

digitalgallery.nypl.org

12.27%

stereo.nypl.org

11.49%

www.nypl.org

4.72%

catalog.nypl.org

3.76%

kids.nypl.org

1.98%

images.nypl.org

0.96%

exhibitions.nypl.org

0.88%

yizkor.nypl.org

0.80%

digital.nypl.org

0.75%

connect.nypl.org

0.66%

menus.nypl.org

0.42%


Audience Snapshot

Top Search Queries for Nypl.org


Based on internet averages, nypl.org is visited more frequently by females who have no children, are college educated and browse this site from school.
Get complete site demographics.
Query Percent of Search Traffic
1 nypl 3.90%
2 library 1.91%
3 new york library 0.98%
4 library ebooks 0.51%
5 nyc library 0.50%
6 best of the web 0.50%
7 ny library 0.47%

 

Search Traffic

The percentage of site visits from search engines.

Period Percent of Site Traffic
Last 30 days 9.3%
Last 7 days 6.6%
Yesterday 5.9%
 
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Search Traffic on the Rise and Decline

The top queries from search engines driving relatively more/less traffic to nypl.org in the current month than the previous month. Updated monthly.

Search Query 1 Month Increase The change in percentage of search traffic to nypl.org for each query.
1 pan africanism 0.38%
2 how to be a member of library.nu 0.35%
3 public libaray 0.24%
4 lest i forget 0.24%
5 pictural books 0.22%
6 library ebooks 0.21%
7 nypl project muse 0.18%
8 new york library 0.17%
9 kids ebooks 0.17%
10 nypl org new york 0.15%
Search Query 1 Month Decline The change in percentage of search traffic to nypl.org for each query.
1 new york public library 1.04%
2 nypl 0.80%
3 public library 0.34%
4 schomburg 0.21%
5 recommended books 0.16%
6 fabric stores 0.15%
7 validate css 0.12%
8 manhattan library 0.12%
9 nuc virtual library 0.11%
10 recommended reading 0.10%



Search Advertising Metrics Highlights

Data provided by iSpionage. Visit iSpionage to discover additional information metrics for nypl.org.

Last Month Stats (Estimated)
PPC Budget
Last Month Clicks
Avg. Ad Position
Google PPC Keywords
Yahoo PPC Keywords


High Impact Search Queries for nypl.org

Popular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries.

Query Query
A phrase that drives traffic to “nypl.org” from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list.
Impact Factor Impact Factor
A high value indicates that “nypl.org” is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases.

Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100.

Updated Monthly
Query Popularity Query Popularity
An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies.

Updated Monthly
QCI The Query Competition Index
QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100.

Updated Monthly
new york public library 13.33 34 13
new york 10.50 56 35
nypl 5.67 35 12
ny public library 5.34 28 18
library 4.79 48 20
public library 4.36 29 23
picture books 2.98 26 51
new york library 2.33 23 19
ebook library 1.62 27 48
nyc public library 1.43 21 20
digital library 1.08 30 26
library ebooks 1.06 18 17
sibl 1.00 21 40
new york city 0.94 45 42
best of the web 0.93 34 16
kids ebooks 0.93 16 35
nyc library 0.79 20 13
library card 0.63 15 26
donate books 0.57 19 58
nypl.org 0.57 22 10
illuminated manuscripts 0.56 16 55
ebooks 0.55 50 49
kids books online 0.52 18 49
children's ebooks 0.52 10 55
best library in nyc 0.50 7 100
pan africanism 0.47 27 10
online magazines 0.47 34 48
library cards 0.46 12 40
library database 0.45 12 37
recommended reading 0.45 19 15
 

Search Engine Marketing (SEM) Activity by nypl.org

Ads for nypl.org have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.

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Search Engine Marketing (SEM) Opportunities for nypl.org

Queries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates.

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The New York Public Library
20 W 53rd St
New York, NY 10019
US
jhaque [at] nypl.org

Jigsaw logo

Company Info

Employees:100 - 250
Revenue:$0 - 1M
Ownership:Other

Contacts by Department

  • Sales: 3
  • Marketing: 16
  • Finance & Administration: 53
  • Human Resources: 5
  • Support: 5
  • Engineering & Research: 4
  • Operations: 8
  • IT & IS: 28
  • Other: 27

Contacts by Level

  • C-Level: 11
  • VP-Level: 16
  • Director-Level: 44
  • Manager-Level: 49

See nypl.org email and phone contacts.


Whois

Who is nypl.org? Whois lookup at GoDaddy.


About nypl.org (in its own words) Quoted from nypl.org's About Us and similar pages.

Maintains current links to related NYPL websites such as online exhibitions, archival finding aids, and e-books Reflects ongoing development and evolution of best practices in the digital environment Results from setting benchmarks and coordinating practices institution-wide for capture, description, storage, retrieval and delivery of digital surrogates NYPL, Digital Library


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Audience Demographics for Nypl.org

Relative to the general internet population how popular is nypl.org with each audience below?

Age

18-24
The audience for nypl.org among 18-24 year olds is similar to the general internet population.

Confidence: high
25-34
The audience for nypl.org among 25-34 year olds is similar to the general internet population.

Confidence: high
35-44
The audience for nypl.org among 35-44 year olds is similar to the general internet population.

Confidence: high
45-54
Relative to the general internet population, 45-54 year olds are under-represented at nypl.org.

Confidence: high
55-64
Relative to the general internet population, 55-64 year olds are over-represented at nypl.org.

Confidence: high
65+
The audience for nypl.org among people over 65 years old is similar to the general internet population.

Confidence: high
Education

No College
Relative to the general internet population, people who did not go to college are under-represented at nypl.org.

Confidence: high
Some College
Relative to the general internet population, people some college education are under-represented at nypl.org.

Confidence: high
College
Relative to the general internet population, people who went to college are over-represented at nypl.org.

Confidence: high
Graduate School
Relative to the general internet population, people who went to graduate school are over-represented at nypl.org.

Confidence: high
Gender

Male
Relative to the general internet population, Males are greatly under-represented at nypl.org.

Confidence: high
Female
Relative to the general internet population, Females are greatly over-represented at nypl.org.

Confidence: high
Has Children

Yes
Relative to the general internet population, people with children are under-represented at nypl.org.

Confidence: high
No
Relative to the general internet population, people without children are over-represented at nypl.org.

Confidence: high
Browsing Location

home
Relative to the general internet population, people browsing from home are under-represented at nypl.org.

Confidence: high
school
Relative to the general internet population, people browsing from school are over-represented at nypl.org.

Confidence: high
work
Relative to the general internet population, people browsing from work are over-represented at nypl.org.

Confidence: high

Advanced Demographics for nypl.org

Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.

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Visitors by Country for Nypl.org

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High Impact Search Queries for Nypl.org

Query Impact
1 new york public library High
2 new york High
3 nypl Medium
4 ny public library Medium
5 library Medium
6 public library Medium
7 picture books Medium

Top Search Queries for Nypl.org

Query Percent of Search Traffic
1 nypl 3.90%
2 library 1.91%
3 new york library 0.98%
4 library ebooks 0.51%
5 nyc library 0.50%
6 best of the web 0.50%
7 ny library 0.47%

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