asda.co.uk
ASDA
Features Britain's food and clothing superstore and subsidiary of Wal-Mart. Company news, employment opportunities, store finder, and customer service.
Statistics Summary for asda.co.uk
| Alexa Traffic Rank | Reputation | ||
|---|---|---|---|
45,680 Global Rank
Alexa Traffic RankAn estimate of asda.co.uk's popularity. The rank is calculated using a combination of average daily visitors to asda.co.uk and pageviews on asda.co.uk over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more. Updated Daily |
2,195 Rank in
GB
Traffic Rank in CountryAn estimate of asda.co.uk's popularity in a specific country. The rank by country is calculated using a combination of average daily visitors to asda.co.uk and pageviews on asda.co.uk from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country. Updated Daily |
Sites Linking In
Sites Linking InA measure of asda.co.uk's reputation. The number of links to asda.co.uk from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once. Updated Monthly |
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Traffic rank for asda.co.uk:
| Traffic Rank | Change | ||
| 7 day | 69,627 | +6,418 |  |
|---|---|---|---|
| 1 month | 68,217 | +30,297 | |
| 3 month | 45,680 | -4,412 |  |
Estimated percentage of global pageviews on asda.co.uk:
| Pageviews | Change | ||
| 7 day | 0.000036 | -8% | |
|---|---|---|---|
| 1 month | 0.000037 | -42% | |
| 3 month | 0.000054 | +10% | |
Estimated percentage of global internet users who visit asda.co.uk:
| Reach | Change | ||
| 7 day | 0.0038 | -7% | |
|---|---|---|---|
| 1 month | 0.0038 | -42% | |
| 3 month | 0.00561 | +10% | |
Estimated percentage of visits to asda.co.uk that consist of a single pageview:
| Bounce % | Change | ||
| 7 day | 84 | -3% | |
|---|---|---|---|
| 1 month | 84.7 | +10% | |
| 3 month | 78.9 | +1% | |
Estimated daily unique pageviews per user for asda.co.uk:
| Pageviews/User | Change | ||
| 7 day | 1.01 | 0% | |
|---|---|---|---|
| 1 month | 1.02 | 0% | |
| 3 month | 1.01 | 0% | |
Estimated daily time on site (mm:ss) for asda.co.uk:
| Time on Site | Change | ||
| 7 day | 00:31 | +12% | |
|---|---|---|---|
| 1 month | 00:31 | +7% | |
| 3 month | 00:32 | -4% | |
Estimated percentage of visits to asda.co.uk that came from a search engine:
| Search % | Change | ||
| 7 day | 4 | +11% | |
|---|---|---|---|
| 1 month | 5.2 | -42% | |
| 3 month | 7.6 | +1% | |
Average Load Time for Asda.co.uk
Slow (1.965 Seconds), 68% of sites are faster.
Asda.co.uk’s Regional Traffic Ranks
Country
Rank
2,195
Germany
280,737
United States
678,177
Where Visitors Go on Asda.co.uk
Subdomain
Percent of Visitors
asda.co.uk
99.91%
Audience Snapshot
Top Search Queries for Asda.co.uk
| Query | Percent of Search Traffic |
|---|
| 1 | asda | 74.50% |
| 2 | www.asda.co.uk | 4.25% |
| 3 | asda.co.uk | 2.80% |
| 4 | asda direct | 2.42% |
| 5 | asda online | 2.42% |
| 6 | asda supermarket | 0.94% |
| 7 | asda online shopping | 0.92% |
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Search Traffic
The percentage of site visits from search engines.
| Period | Percent of Site Traffic |
|---|
| Last 30 days | 5.2% |
| Last 7 days | 4% |
| Yesterday | - |
Top Queries from Search Traffic
The top queries driving traffic to asda.co.uk from search engines. Updated monthly.
| Query | Percent of Search Traffic |
|---|
| 1 | asda | 74.50% |
| 2 | www.asda.co.uk | 4.25% |
| 3 | asda.co.uk | 2.80% |
| 4 | asda direct | 2.42% |
| 5 | asda online | 2.42% |
| 6 | asda supermarket | 0.94% |
| 7 | asda online shopping | 0.92% |
| 8 | asda living | 0.83% |
| 9 | asda home shopping | 0.80% |
| 10 | asda store locator | 0.64% |
Identify which keywords are searched for, which keywords drive the most traffic and what the PPC bids are using Trellian's KeywordDiscovery.com keyword tool.
Search Traffic on the Rise and Decline
The top queries from search engines driving relatively more/less traffic to asda.co.uk in the current month than the previous month. Updated monthly.
| Search Query | 1 Month Increase
The change in percentage of search traffic to asda.co.uk for each query.
|
|---|
| 1 | asda | 23.57% |
| 2 | asda direct | 0.58% |
| 3 | ikea | 0.55% |
| 4 | asdas | 0.47% |
| 5 | asda mobile | 0.46% |
| 6 | asda home | 0.39% |
| 7 | asda online groceries | 0.27% |
| 8 | asda george | 0.13% |
| 9 | asda toys | 0.13% |
| 10 | asos | 0.11% |
| Search Query | 1 Month Decline
The change in percentage of search traffic to asda.co.uk for each query.
|
|---|
| 1 | asda.co.uk | 5.42% |
| 2 | www.asda.co.uk | 4.97% |
| 3 | asda online | 1.40% |
| 4 | asda home shopping | 1.22% |
| 5 | www.asda.com/priceguarantee | 1.20% |
| 6 | asda living | 0.78% |
| 7 | asda store locator | 0.60% |
| 8 | asda online shopping | 0.56% |
| 9 | asda new stores | 0.50% |
| 10 | asda affiliate | 0.29% |
Search Advertising Metrics Highlights
Data provided by iSpionage. Visit iSpionage to discover additional information metrics for asda.co.uk.
| Last Month Stats (Estimated) | ||
|---|---|---|
| PPC Budget | ||
| Last Month Clicks | ||
| Avg. Ad Position | ||
| Google PPC Keywords | ||
| Yahoo PPC Keywords | ||
High Impact Search Queries for asda.co.ukPopular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries. |
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| Query
Query A phrase that drives traffic to “asda.co.uk” from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list. |
Impact Factor
Impact Factor A high value indicates that “asda.co.uk” is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases. Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100. Updated Monthly |
Query Popularity
Query Popularity An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies. Updated Monthly |
QCI
The Query Competition Index QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100. Updated Monthly |
|---|---|---|---|
| asda | 42.55 | 58 | 15 |
| www.asda.co.uk | 14.40 | 27 | 30 |
| asda home shopping | 5.46 | 17 | 60 |
| asda.co.uk | 4.75 | 26 | 16 |
| asda direct | 4.18 | 37 | 17 |
| asda online shopping | 3.44 | 20 | 32 |
| online shopping | 2.69 | 49 | 57 |
| asda supermarket | 2.17 | 20 | 20 |
| online | 1.79 | 52 | 26 |
| home shopping | 1.55 | 31 | 38 |
| asda mobile | 1.50 | 29 | 26 |
| store locator | 1.37 | 29 | 42 |
| asda store locator | 1.16 | 25 | 16 |
| asdas | 0.94 | 36 | 33 |
| ikea | 0.81 | 76 | 13 |
| online groceries | 0.69 | 17 | 50 |
| living | 0.48 | 38 | 20 |
| asda living | 0.48 | 26 | 16 |
| www.asda.com/priceguarantee | 0.44 | 33 | 14 |
| asda uk | 0.43 | 29 | 16 |
| asda daily deals | 0.40 | 6 | 40 |
| ascot | 0.39 | 36 | 31 |
| asda toys | 0.38 | 18 | 26 |
| affiliate program | 0.36 | 39 | 60 |
| asda george | 0.35 | 33 | 17 |
| asda wine | 0.33 | 18 | 47 |
| asda store finder | 0.33 | 14 | 25 |
| asda affiliate program | 0.27 | 7 | 20 |
| daily deals | 0.27 | 45 | 60 |
| online shopping home | 0.24 | 4 | 90 |
Search Engine Marketing (SEM) Activity by asda.co.uk
Ads for asda.co.uk have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.
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Search Engine Marketing (SEM) Opportunities for asda.co.ukQueries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates. |
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Asda Stores Ltd, Asda House, S Bank, Great Wilson St, Leeds
W Yorkshire LS11 5AD
UNITED KINGDOM
customer.services [at] asda.co.uk
Company Info
| Employees: | > 100K |
|---|---|
| Revenue: | > $1B |
| Ownership: | Privately Held |
Contacts by Department
- Sales: 20
- Marketing: 27
- Finance & Administration: 73
- Human Resources: 10
- Support: 9
- Engineering & Research: 2
- Operations: 14
- IT & IS: 23
- Other: 56
Contacts by Level
- C-Level: 7
- VP-Level: 1
- Director-Level: 62
- Manager-Level: 98
See asda.co.uk email and phone contacts.
Whois
Who is asda.co.uk? Whois lookup at GoDaddy.
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Review Summary for asda.co.uk
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Audience Demographics for Asda.co.uk
Relative to the general internet population how popular is asda.co.uk with each audience below?
The audience for asda.co.uk among 18-24 year olds is similar to the general internet population.Confidence: high
Relative to the general internet population, 25-34 year olds are over-represented at asda.co.uk.Confidence: high
Relative to the general internet population, 35-44 year olds are over-represented at asda.co.uk.Confidence: high
Relative to the general internet population, 45-54 year olds are under-represented at asda.co.uk.Confidence: high
Relative to the general internet population, 55-64 year olds are under-represented at asda.co.uk.Confidence: high
Relative to the general internet population, people over 65 years old are greatly under-represented at asda.co.uk.Confidence: high
Relative to the general internet population, people who did not go to college are over-represented at asda.co.uk.Confidence: high
The audience for asda.co.uk among people some college education is similar to the general internet population.Confidence: high
Relative to the general internet population, people who went to college are under-represented at asda.co.uk.Confidence: high
Relative to the general internet population, people who went to graduate school are over-represented at asda.co.uk.Confidence: high
Relative to the general internet population, Males are under-represented at asda.co.uk.Confidence: high
Relative to the general internet population, Females are over-represented at asda.co.uk.Confidence: high
Relative to the general internet population, people with children are over-represented at asda.co.uk.Confidence: high
Relative to the general internet population, people without children are under-represented at asda.co.uk.Confidence: high
Relative to the general internet population, people browsing from home are over-represented at asda.co.uk.Confidence: high
Relative to the general internet population, people browsing from work are under-represented at asda.co.uk.Confidence: high
Advanced Demographics for asda.co.uk
Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.
