Search for more

amazon.co.uk

Amazon.co.uk 

Online retailer of books, movies, music and games along with electronics, toys, apparel, sports, tools, groceries and general home and garden items.

Statistics Summary for amazon.co.uk

Alexa Traffic Rank Reputation
Global 95
Global Rank Alexa Traffic Rank
An estimate of amazon.co.uk's popularity.

The rank is calculated using a combination of average daily visitors to amazon.co.uk and pageviews on amazon.co.uk over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. Learn more.

Updated Daily
United Kingdom Flag 10
Rank in GB Traffic Rank in Country
An estimate of amazon.co.uk's popularity in a specific country.

The rank by country is calculated using a combination of average daily visitors to amazon.co.uk and pageviews on amazon.co.uk from users from that country over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1 in that country.

Updated Daily
167,440
Sites Linking In Sites Linking In
A measure of amazon.co.uk's reputation.

The number of links to amazon.co.uk from sites visited by users in the Alexa traffic panel. Links that were not seen by users in the Alexa traffic panel are not counted. Multiple links from the same site are only counted once.

Updated Monthly
4.5 Stars
19 Reviews
Did you know? You can enhance your Site Listing by displaying your Visitors and Pageviews. Find out how!

Traffic rank for amazon.co.uk:

  Traffic Rank Change
Yesterday 106 +2 Change in Traffic Rank over the trailing 1 day period (A positive change means the site is getting less popular)
7 day 106 +6 Change in Traffic Rank over the trailing 7 day period (A positive change means the site is getting less popular)
1 month 103 +18 Change in Traffic Rank over the trailing 1 month period (A positive change means the site is getting less popular)
3 month 95 -18 Change in Traffic Rank over the trailing 3 month period (A negative change means the site is getting more popular)

Estimated percentage of global pageviews on amazon.co.uk:

  Pageviews Change
Yesterday 0.0702 +1.5% Change in Pageviews over the trailing 1 day period
7 day 0.0726 +0.9% Change in Pageviews over the trailing 7 day period
1 month 0.07294 -19.2% Change in Pageviews over the trailing 1 month period
3 month 0.08454 +42.06% Change in Pageviews over the trailing 3 month period

Estimated percentage of global internet users who visit amazon.co.uk:

  Reach Change
Yesterday 0.777 -9% Change in Reach over the trailing 1 day period
7 day 0.828 -0.8% Change in Reach over the trailing 7 day period
1 month 0.834 -12.1% Change in Reach over the trailing 1 month period
3 month 0.903 +25.2% Change in Reach over the trailing 3 month period

Estimated percentage of visits to amazon.co.uk that consist of a single pageview:

  Bounce % Change
Yesterday 26.5 -3% Change in Bounce % over the trailing 1 day period
7 day 27.2 0%
1 month 27.3 +6% Change in Bounce % over the trailing 1 month period
3 month 26.2 -7% Change in Bounce % over the trailing 3 month period

Estimated daily unique pageviews per user for amazon.co.uk:

  Pageviews/User Change
Yesterday 9.9 +12% Change in Pageviews/User over the trailing 1 day period
7 day 9.34 +1.6% Change in Pageviews/User over the trailing 7 day period
1 month 9.23 -8.2% Change in Pageviews/User over the trailing 1 month period
3 month 9.81 +13.5% Change in Pageviews/User over the trailing 3 month period

Estimated daily time on site (mm:ss) for amazon.co.uk:

  Time on Site Change
Yesterday 07:51 +3% Change in Time on Site over the trailing 1 day period
7 day 07:41 +1% Change in Time on Site over the trailing 7 day period
1 month 07:39 -9% Change in Time on Site over the trailing 1 month period
3 month 08:14 +16% Change in Time on Site over the trailing 3 month period
Compare amazon.co.uk to:

Learn more about Alexa Traffic Stats.

Average Load Time for Amazon.co.uk

Average (1.468 Seconds), 52% of sites are faster.

Where Visitors Go on Amazon.co.uk

Subdomain

Percent of Visitors

amazon.co.uk

96.50%

sellercentral.amazon.co.uk

4.46%

affiliate-program.amazon.co.uk

4.34%

services.amazon.co.uk

0.66%

catalog-sc.amazon.co.uk

0.65%

astore.amazon.co.uk

0.47%

catalog-retail.amazon.co.uk

0.33%

widgets.amazon.co.uk

0.33%

vendorcentral.amazon.co.uk

0.23%

authorcentral.amazon.co.uk

0.11%

More

Audience Snapshot

Top Search Queries for Amazon.co.uk


Based on internet averages, amazon.co.uk is visited more frequently by users who are graduate school educated.
Get complete site demographics.
Query Percent of Search Traffic
1 amazon 11.44%
2 amazon uk 3.46%
3 amazon.co.uk 1.12%
4 amazon.com 0.46%
5 kindle 0.37%
6 pa-10 adapter 0.36%
7 pa-12 adapter 0.35%

View the full Audience Profile

View the complete Search Analytics

 

Featured Alexa Site Tools

Site Audit If you want to improve your SEO techniques, increase your organic search traffic, and ensure complete site analytics tag coverage, this tool is for you.

Toolbar Creator Generate your own custom toolbar and promote it to your visitors to increase engagement and generate more frequent visits to your site.

Edit Your Listing Update your listing on Alexa, including your site description, contact information, and more.

View All Access all of Alexa’s Site Tools.


Search Traffic

The percentage of site visits from search engines.

Period Percent of Site Traffic
Last 30 days 17.8%
Last 7 days 17.1%
Yesterday 16.7%
 
Sponsored Links Keyword Research Tool - Find More Keywords
Identify which keywords are searched for, which keywords drive the most traffic and what the PPC bids are using Trellian's KeywordDiscovery.com keyword tool.

Search Traffic on the Rise and Decline

The top queries from search engines driving relatively more/less traffic to amazon.co.uk in the current month than the previous month. Updated monthly.

Search Query 1 Month Increase The change in percentage of search traffic to amazon.co.uk for each query.
1 amazon 0.19%
2 kindle 0.18%
3 pa-10 adapter 0.17%
4 pa-12 adapter 0.16%
5 amazon uk 0.11%
6 amazon.co.uk 0.11%
7 imc toys cars 2 super pinball 0.10%
8 burberry uk 0.09%
9 louis vuitton uk 0.07%
10 a1175 battery 0.07%
Search Query 1 Month Decline The change in percentage of search traffic to amazon.co.uk for each query.
1 author box canvas 0.15%
2 motorola razr droid 0.05%
3 latest 2011 crime drama movies 0.05%
4 ebay uk 0.04%
5 ugg australia uk 0.04%
6 samsung galaxy s2 0.04%
7 peppa pig 0.04%
8 top gear at the movies 0.04%
9 amazon black friday 0.03%
10 ugg boots uk 0.03%



Search Advertising Metrics Highlights

Data provided by iSpionage. Visit iSpionage to discover additional information metrics for amazon.co.uk.

Last Month Stats (Estimated)
PPC Budget
Last Month Clicks
Avg. Ad Position
Google PPC Keywords
Yahoo PPC Keywords


High Impact Search Queries for amazon.co.uk

Popular queries that are relevant to this site and are actively targeted by competitors advertising on search engines. Click on queries below to discover who is advertising for these queries.

Query Query
A phrase that drives traffic to “amazon.co.uk” from search engines. This list also includes sub-phrases that account for a high percentage of this site's search traffic broken out separately. For example, if the site receives traffic for 'buy diamond ring', 'diamond necklace', and 'diamond bracelet', the word 'diamond' might also appear in the list. 		Impact Factor Impact Factor
A high value indicates that “amazon.co.uk” is getting significant organic search traffic for queries containing these phrases, despite high advertising competition for these phrases.

Impact Factor is a combined measurement of the importance of a particular phrase to the site's search traffic and the level of search engine advertising competition (QCI). The index is on a scale of 0 to 100.

Updated Monthly 		Query Popularity Query Popularity
An estimate of how frequently users search for these keywords, on a scale from 0 to 100. Higher numbers indicate higher frequencies.

Updated Monthly 		QCI The Query Competition Index
QCI indicates the typical number of ads displayed for keyword searches on major search engines. A large number of ads indicates strong advertising competition for a query. The index is on a scale from 0 to 100.

Updated Monthly
amazon 19.88 85 12
pa-10 adapter 11.46 40 100
pa-12 adapter 5.69 41 50
kindle 4.11 61 34
a1175 battery 2.86 38 59
uk 2.83 50 18
hdmi switcher 1.08 49 72
burberry uk 1.07 50 35
ipad 2 case 0.97 46 51
amazon kindle 0.89 53 26
amazon associates 0.82 54 16
amazon.com 0.76 66 14
headphones 0.69 45 50
amazon affiliate 0.65 52 24
louis vuitton uk 0.60 46 27
gu10 led 0.59 37 65
hdmi cables 0.57 50 65
vgp-bps8 battery 0.50 43 53
battery 0.48 44 43
white women black men 0.48 40 52
ugg boots 0.47 53 62
ipod touch 2nd generation 0.46 28 55
amazon books 0.44 54 18
santa hat 0.41 39 45
nc10 battery 0.39 37 40
large playing cards 0.37 26 83
ugg boots uk 0.35 53 73
ipad 2 0.34 61 41
laminating machine 0.34 33 43
kindle books 0.29 44 35
 

Search Engine Marketing (SEM) Activity by amazon.co.uk

Ads for amazon.co.uk have appeared on major search engines when people performed the queries below. Click on the queries below to discover more information.

Download Alexa Toolbar Now
 

Search Engine Marketing (SEM) Opportunities for amazon.co.uk

Queries that provide opportunities for this site to advertise through Search Engine Marketing (SEM) to get more traffic. They are popular queries that are relevant to the site, and have low competition in search engine marketing. Learn More Many sites are actively advertising in search engines for the most valuable search queries. This high level of competition tends to result in high advertising costs, which makes it difficult to find attractive advertising opportunities. These opportunities may still exist, however, by looking at the "long tail". The long tail contains search queries with lower Query Popularity, but such queries also tend to have lower QCI. By advertising for many of these queries, sites may still be able to manage an effective search engine marketing campaign. Note that not all queries on the long tail may be very relevant to this site, but this list may contain a number of strong advertising candidates.

Download Alexa Toolbar Now
Amazon.com, Inc.
PO Box 81226
Seattle, WA 98108
US
info [at] amazon.co.uk

Jigsaw logo

Company Info

Employees:1K - 10K
Revenue:> $1B
Ownership:Privately Held

Contacts by Department

  • Sales: 6
  • Marketing: 12
  • Finance & Administration: 9
  • Human Resources: 10
  • Support: 2
  • Engineering & Research: 5
  • Operations: 9
  • IT & IS: 6
  • Other: 19

Contacts by Level

  • Director-Level: 12
  • Manager-Level: 41

See amazon.co.uk email and phone contacts.


Whois

Who is amazon.co.uk? Whois lookup at GoDaddy.


About amazon.co.uk (in its own words) Quoted from amazon.co.uk's About Us and similar pages.

Dispatched from and sold by Amazon.co.uk. ... Amazon.co.uk Sales Rank: 79,396 in Music (See Bestsellers in Music ) Would you like to update product info or give feedback on images ? (We'll ask you to sign in so we can get back to you) Amazon.co.uk: They Don't Care About Us: Michael Jackson: Music


Featured Alexa Site Tools

Site Audit If you want to improve your SEO techniques, increase your organic search traffic, and ensure complete site analytics tag coverage, this tool is for you.

Toolbar Creator Generate your own custom toolbar and promote it to your visitors to increase engagement and generate more frequent visits to your site.

Edit Your Listing Update your listing on Alexa, including your site description, contact information, and more.

View All Access all of Alexa’s Site Tools.


Write a Review

Review Summary for amazon.co.uk

4.5 Stars
(based on 19 reviews)
5 out of 5 people would recommend this site to a friend.

5 stars (13)
4 stars (3)
3 stars (1)
2 stars (0)
1 stars (2)
Likes
Active community2
Easy to navigate5
Good content4
Good customer support3
Good deals5
Site is fast and responsive5


Reviews for amazon.co.uk

I would recommend
this site to a friend
qualitystreet (Enthusiast)

The best use of this site is Shopping.

Likes
  • Easy to navigate
  • Good content
  • Good deals
  • Site is fast and responsive
Dislikes
  • Other

Comments: I have been using this site for over 6 years now and I consider it to be the best shopping site on the internet. The best things about the site are the range of products (they seem to sell just about everything), the prices are typically very competitive, the product descriptions are usually very detailed and the customer reviews give you a level of guidance. On the downside the range and variety of goods on offer can sometimes be almost overwhelming and you sometimes find the same or slightly varying products offered for sale at different prices, which can be confusing. My advice to other users would be to check the postage costs before you select an item and review the delivery charges before you place your order. If you don't need something immediately you can often get free delivery but whereas you would often receive goods within a day or two, super saver delivery now seems to take at least 5 days without exception.

I would recommend
this site to a friend
creativecog (Enthusiast)

The best use of this site is Shopping.

Likes
  • Active community
  • Easy to navigate
  • Good content
  • Good customer support
  • Good deals
  • Other
  • Site is fast and responsive

Comments: Just a great example of an ecommerce site. Great for buying books, DVD's etc but equally brilliant for downloadable books (Kindle) and music (mp3's)

I would recommend
this site to a friend
Facebook User (Power Visitor)

The best use of this site is Shopping.

Likes
  • Easy to navigate
  • Good content
  • Good customer support
  • Good deals
  • Other
  • Site is fast and responsive

Comments: Yes, Amazon is the most trusted shopping site..

I would recommend
this site to a friend
comic83 (Power Visitor)

The best use of this site is Shopping.

Likes
  • Active community
  • Easy to navigate
  • Good content
  • Good deals
  • Site is fast and responsive

Comments: Ordered from there about 100 times now, pretty much everything on the same site with a very nice and minimalist layout. Love the guarentied delivery before *date*, very handy for birthdays, top marks

I would recommend
this site to a friend
ilfa says:

The best use of this site is Shopping.

Likes
  • Easy to navigate
  • Good customer support
  • Good deals
  • Site is fast and responsive

Comments: I can alwasy buy anything I need to buy on Amazon. Shopping site Number One.

I recommend
this site to a friend
henrydeg says: they are selling the same item for low in usa but charging more for Uk residents.

I recommend
this site to a friend
freegadgets says: fancy some FREE vouchers to spend at Amazon ? Choose from £50 / £100 and £200 Simply go to getfreegadgets. co. cc (remove spaces ), sign up and choose the gift you would like for FREE . go to the offers page , select one of the offers (Lovefilm and Intuit both offer a completley FREE no obligation trial.) Its that easy , by doing offers like this i have gained several games consoles and an iPhone , give it a go.

I recommend
this site to a friend
  • 5 Stars
  • Great
  • Feb 16, 2010
Facebook User says: Love it..

I recommend
this site to a friend
smilesol_com says: smilesol*com

I recommend
this site to a friend
teutonicorder says: Love this site a classic in every way, Guy .UK.
  • Was this useful?
  • Yes
  • No
  • Flag
  • 4 out of 4 people found this review useful.

More Reviews
Write a Review


Featured Alexa Site Tools

Site Audit If you want to improve your SEO techniques, increase your organic search traffic, and ensure complete site analytics tag coverage, this tool is for you.

Toolbar Creator Generate your own custom toolbar and promote it to your visitors to increase engagement and generate more frequent visits to your site.

Edit Your Listing Update your listing on Alexa, including your site description, contact information, and more.

View All Access all of Alexa’s Site Tools.


Audience Demographics for Amazon.co.uk

Relative to the general internet population how popular is amazon.co.uk with each audience below?

Age

18-24
The audience for amazon.co.uk among 18-24 year olds is similar to the general internet population.

Confidence: high
25-34
The audience for amazon.co.uk among 25-34 year olds is similar to the general internet population.

Confidence: high
35-44
Relative to the general internet population, 35-44 year olds are over-represented at amazon.co.uk.

Confidence: high
45-54
The audience for amazon.co.uk among 45-54 year olds is similar to the general internet population.

Confidence: high
55-64
Relative to the general internet population, 55-64 year olds are under-represented at amazon.co.uk.

Confidence: high
65+
The audience for amazon.co.uk among people over 65 years old is similar to the general internet population.

Confidence: high
Education

No College
The audience for amazon.co.uk among people who did not go to college is similar to the general internet population.

Confidence: high
Some College
Relative to the general internet population, people some college education are under-represented at amazon.co.uk.

Confidence: high
College
Relative to the general internet population, people who went to college are under-represented at amazon.co.uk.

Confidence: high
Graduate School
Relative to the general internet population, people who went to graduate school are over-represented at amazon.co.uk.

Confidence: high
Gender

Male
The audience for amazon.co.uk among Males is similar to the general internet population.

Confidence: high
Female
The audience for amazon.co.uk among Females is similar to the general internet population.

Confidence: high
Has Children

Yes
Relative to the general internet population, people with children are under-represented at amazon.co.uk.

Confidence: high
No
Relative to the general internet population, people without children are over-represented at amazon.co.uk.

Confidence: high
Browsing Location

home
The audience for amazon.co.uk among people browsing from home is similar to the general internet population.

Confidence: high
school
Relative to the general internet population, people browsing from school are under-represented at amazon.co.uk.

Confidence: high
work
The audience for amazon.co.uk among people browsing from work is similar to the general internet population.

Confidence: high

Advanced Demographics for amazon.co.uk

Audience breakdown by income, ethnicity, age, education, gender, children and browsing location.

Download Alexa Toolbar Now


Optimize your search traffic with Alexa Search Analytics!

Visitors by Country for Amazon.co.uk

You need Flash 8 to view the map.

 

High Impact Search Queries for Amazon.co.uk

Query Impact
1 amazon High
2 pa-10 adapter High
3 pa-12 adapter Medium
4 kindle Medium
5 a1175 battery Medium
6 uk Medium
7 hdmi switcher Low

View the complete Search Analytics


Top Search Queries for Amazon.co.uk

Query Percent of Search Traffic
1 amazon 11.44%
2 amazon uk 3.46%
3 amazon.co.uk 1.12%
4 amazon.com 0.46%
5 kindle 0.37%
6 pa-10 adapter 0.36%
7 pa-12 adapter 0.35%

View the complete Search Analytics


Like amazon.co.uk? Download the Alexa toolbar and access exclusive analytics content.