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- Increased Traffic — The Alexa Site Audit provides the most complete SEO analysis anywhere. Each audit examines up to 10,000 pages on your site and gives you detailed recommendations to increase your search traffic.
- Extensive Insights — More than just an SEO tool, the Alexa Site Audit also includes reports on usability and web analytics tags coverage across your website.
- Peace of Mind — With reports running automatically twice each month, the Alexa Site Audit monitors your site so you can concentrate on growing your business.
- Complete Control — You can cancel your subscription at any time; you won't be billed again. Or buy a single Alexa Site Audit report and receive a free follow-up report.
The Site Audit Service is available as part of one of these plans.
Single purchase (with a free follow-up report valid for 30 days from purchase)
Enter your website URL to compare plans.
What Our Customers Think
It has been wonderful since I ran the audit. I've yet to implement all your recommendations and my ranking has already improved tremendously. I'm in the process of reaching the magic number which I presume will be in a couple months or weeks.
Joseph B. Omoremi
Editor, The Chicago Inquirer
Editor, The Chicago Inquirer
Companies Using the Site Audit
What's Inside the Site Audit
Overview
The main page of the Site Audit gives you an overview of how well your site did, along with the most important recommendations to help you get a better grade.
Landing Page Auditor
Your landing pages are important, and you want them to perform their best when
it comes to organic search results. That is where the new Landing Page Auditor
comes in. Just enter the URL of your landing page and the keyword you are interested
in auditing, and the tool will tell you where you can improve. It is interactive,
easy to use, and a great way to ensure you have missed nothing.
In-Depth Analysis of Your Site
The Alexa Site Audit performs a deep analysis of your site and provides information
and recommendations along a multitude of important topics. Click on each section to
navigate the entire report and uncover things about your site that you never knew!
Overall Grade for Your Site
Your site is given an overall grade based on its performance in the five most critical
factors: Usability and SEO, Performance, Security, Tags and Analytics, and Reputation.
Improving your grade can help drive more traffic to your site.
Specific Grades on Important Factors
This section shows how your overall grade breaks down along five of the most important
factors that affect your site’s ability to get traffic.
Prioritized List of Recommendations
This list of recommendations is created just for you based on our in-depth analysis of
your site. The most critical recommendations are at the top of the list. Making improvements
to your site by following these recommendations can help improve your SEO and drive more
traffic to your website.
Featured Tools
Landing Page Auditor
You want your landing pages to perform their best when it comes to organic search results,
and the Landing Page Auditor can help. Just enter the URL of your landing page and a keyword
you are interested in auditing, and the tool will analyze your page and anchor text on your
site to tell you where you can improve.
Usability and SEO
This section of the report can help you get the most out of the content on your site.
Duplicate Title Tags
Unique, descriptive page titles increase the likelihood that search engines
will direct users in your target audience to your website. The Alexa Site Audit
gives you a detailed listing of duplicate titles used on multiple unique pages
to help users locate pages on your site.
Missing Title Tags
Most search engines display the page title in search results, and if your page
is missing a title you could be losing an opportunity to drive traffic to your
site. The Alexa Site Audit gives you a comprehensive list of pages on your site
that are missing a title.
Long Title Tags
When search engines display your page title, they will often truncate titles
that are too long. The Alexa Site Audit identifies all pages on your site with
titles that are too long.
Multiple Title Tags
Each page on your site needs a unique title that describes the content on the
page, but sometimes it is easy to have more than one title on a page. The Alexa
Site Audit checks this for you, and will give you a list of pages with multiple
titles.
Reachability
Reachability is a measure of how many links a crawler must follow to locate pages
on your site. Our analysis of your site provides you with a list of hard-to-reach
pages to help you quickly identify obscured content.
Redirects
Redirecting too many of the pages on your site to other pages wastes crawler resources
and may result in a smaller number of pages being crawled. Our analysis can determine
whether or not you are using redirects effectively.
Anchor Text
Effective anchor text concisely describes the destination page. The Alexa Site Audit
provides a comprehensive list of links found on various pages of your site.
Broken Links
A broken link undermines the user experience, wastes search engine crawler resources, and can
affect your placement in search engines. With the Alexa Site Audit, you can find all the broken
links on your site and quickly make changes.
Dead End Pages
Pages without any links are not good for your visitors. We can show you which pages on your site
are dead ends to help you improve the user experience.
Page Not Found
A good "404" or "Page Not Found" error page does more than simply report the error. Our
analysis of your site can tell you whether or not you have created a proper "Page Not Found" error page.
Long URLs
Most search engines display URLs in search results. If an URL is too long, people doing searches will
see a truncated version and you might miss an opportunity to get them to click.
Duplicate Content
Reusing text and images on your site? This can have more of a negative effect than you know. Find out how
the duplicate content on your site affects your search engine rank.
Duplicate Meta Descriptions
Meta descriptions, like page content, should be unique. We can help you find any duplicate meta descriptions
across your entire site so that your pages get properly indexed.
Too Many Links
Links are good. Having too many links can potentially make the page more difficult to navigate, and could
create other SEO problems. Discover the pages on your site that have too many links.
Server Errors
Server errors indicate major problems with the content of your site. The Alexa Site Audit
checks for server errors on your site and provides a comprehensive list of pages that are giving server errors.
Robots.txt
A misconfigured robots.txt file can inadvertently block crawlers from valuable content. The Alexa Site Audit
can check to see if your robots.txt file is configured correctly, and provides recommendations if it is not.
Session IDs
Sites that use session ID parameters as part of their URLs may receive a lower ranking in search results.
Find out which pages on your site use these with the Alexa Site Audit.
Search Engine Marketing (SEM)
Build upon your existing SEM efforts with our keyword recommendations, tailored to your site. Using our vast
database of search analytics, we can help you find the more cost-effective and relevant keywords to use for advertising.
On-Site Links
We also analyze the link structure of your site to determine which pages could benefit from more links from across your site.
Hostname
Many websites allow for users to visit them through both http://domain.com and http://www.domain.com.
Most search engines treat these as separate hosts, so it is important to have one redirect to the other
or you risk splitting your Page Rank across the two versions of your site.
Low Word Count
Pages with little or no text content often receive poor placement in search results. In the Alexa Site Audit, you can find a listing of pages containing little or no text content to help improve your placement in search results.
Image Descriptions
Using image descriptions can help search engines index the non-text content of your pages, and makes your site more accessible for the visually impaired. Discover the location of pages on your site that have images with no description.
Performance
Improving the reputation of your site can help you get a better search engine rank which can ultimately lead to more traffic to your site.
Speed Analysis
A fast loading website is important for user engagement. Google has also announced that they use page load speeds in their ranking algorithms. Our analysis gives you load times for your site, as well as a listing of all pages that load slowly.
Security
This section of the report can help you safeguard your site against hackers and protect your visitors, by showing you where you currently have vulnerabilities.
Insecure Forms
Keep your visitors safe from information theft. We will tell you if any of your pages are requesting a password in an insecure way.
Meta Information
Give hackers as little information about your site as possible. We check for common tags on pages that hackers can use to better target your website.
Tags and Analytics
This section of the report shows you how well your pages are set up for tracking through various analytic packages and for sharing on social networks.
Web Analytics
When adding web analytics tracking code to your site, it is easy to miss pages. The Site Audit makes sure your web analytics tracking code is present on every single page of your site.
Social Sharing
Search engines are using social sharing more and more to rank search results. Make sure your visitors can easily share your content on services like Facebook and Twitter.
Reputation
Improving the reputation of your site can help you get a better search engine rank which can ultimately lead to more traffic to your site.
Links from Top Sites
A reputable site is more likely to get a better search engine rank, and in turn, get more traffic. Our analysis determines if any top ranked sites link to your site and suggests ways to promote your site to improve your reputation.
Statistics
We also show you the data that resulted from crawling your site.
Report Stats
We provide a general set of metrics to help you understand the size and scope of the data we collected.
Crawler Errors
We also list any errors that the crawler encountered while checking your site, and give recommendations on how to fix any problems.
Unique Hosts Crawled
This report shows both the number of pages crawled on your site and on the sites that you link to. It is good to review the list of unique hosts to make sure you recognize all of the sites you are linking to.
